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Lure Technology

To some, a rod, reel, or lure is simply a tool. But to an angler, these tools are the heartbeat of the experience. We believe that great equipment should do more than just perform—it should inspire. At Shimano, we engineer technology that resonates with the soul, turning every cast into an invitation to discover something new. Our mission is to deliver innovation that doesn't just work, but truly connects with the heart of every person who loves to fish.

SPINNING REELS TECHNOLOGY

MGL ROTOR

Image of an MGL Spinning Reel Rotor

Experience effortless startup and unmatched sensitivity with a rotor engineered for the ultimate in rotational lightness.

INFINITY LOOP

Image of a spinning reel.

Significantly reduced line release resistance, resulting in a smooth casting feel.

INFINITY DRIVE

An xray image of a spinning reel showing the drive shaft.

With powerful winding, you always maintain control.

DURACROSS

Exploaded view of a spinning reel spool.

Smooth and reliable drag performance

 

BAITCAST REELS TECHNOLOGY

DC Technology

Image of an DC Baitcast Reel

Utilizing an integrated microcontroller to monitor spool speed in real-time, this system precisely manages braking force. The result is an unrestricted spool that delivers unparalleled casting distance while virtually eliminating backlashes.

MICROMODULE

Gears working inside a Shimano Baitcast reel.

A gear system that delivers smooth winding and excellent rigidity.

SILENTTUNE

Image of spool and spool shaft.

Improved quietness during casting and improved spool rotation startup.

APPAREL/GEAR

Shimano long-sleeve performance fishing shirt in light blue

The reverse taper shape corrects the line winding shape, reducing spool vibration during casting

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