Your Pursuit, Our Passion
Welcome to Shimano Fishing, home to the world’s most trusted fishing brands.
At Shimano, we empower anglers to fish with confidence. From the unrivalled performance of Shimano reels and rods to the legendary craftsmanship of G. Loomis, the strength of PowerPro lines and Jackall’s innovative lures, we unite the world’s most trusted fishing brands so you can focus on the catch.
PowerPro is the leader in advanced fishing lines. Using a unique braiding process, PowerPro lines offer an incredibly high strength-to-diameter ratio, allowing for longer casts, increased sensitivity and unmatched durability.