Lure Technology
To some, a rod, reel, or lure is simply a tool. But to an angler, these tools are the heartbeat of the experience. We believe that great equipment should do more than just perform—it should inspire. At Shimano, we engineer technology that resonates with the soul, turning every cast into an invitation to discover something new. Our mission is to deliver innovation that doesn't just work, but truly connects with the heart of every person who loves to fish.
SHIMANO LURE TECHNOLOGY
FLASHBOOST
A shimmering mirror plate that attracts fish with its irresistible shine! When lure fishing, short pauses between actions, like jerks or twitches, can often attract fish and entice strikes.
Introducing "FLASH BOOST," designed to leverage those critical short pauses to attract more fish. A reflective plate, suspended inside the lure by a spring, continues to reflect light even when the lure is motionless, drawing fish in effortlessly.
SCALEBOOST
A powerful hologram that commands the feeding instincts of fish.
Discover Shimano’s innovative “SCALE BOOST,” which gives your lure a lifelike shine that attracts even the most cautious fish. By combining hundreds of scales with varying sizes, brightness, angles, and reflections, it creates an irresistible lure that no fish can resist.
JETBOOST
The center of gravity shifting system enhances casting distance and enables immediate swimming action, giving you a competitive edge.
Shimano's “JET BOOST” features a revolutionary center of gravity shifting mechanism that ensures stable long casts and quick starts for the lure. This innovative technology empowers anglers to achieve impressive casting distances and catch fish effectively, regardless of their skill level.
ARMABOOST
Folded design allows targeting of new fish.
Shimano's innovative technology, ARMABOOST, significantly enhances the casting distance and accuracy of larger baits that were once thought to have limited range.
The lure folds mid-air like an armadillo, significantly enhancing casting distance and providing precision control. With ARMABOOST, anglers can cast larger baits farther with accuracy, allowing for the recreation of natural fish movements in the water.