{"title":"Swimbaits","description":"","products":[{"product_id":"shimano-bt-bait-99ss-ovs-snaf","title":"SHIMANO BT BAIT 99SS","description":"Proven in Japanese finesse fisheries, the Shimano BT Bait 99SS is a slow-sinking, multi-jointed swimbait engineered for natural subsurface presentations and prolonged strike-zone exposure. Its three-section hard body and flexible elastomer tail produce smooth, lifelike swimming action at any retrieve speed, while Shimano’s SCALE BOOST technology creates realistic scale flash and visual depth. The slow-sink design allows anglers to count down to target depth and maintain a natural horizontal posture through the retrieve or pause. Optimized for spinning and bait finesse systems, the BT Bait 99SS excels when matching small baitfish to entice pressured or suspended predators.","brand":"Shimano","offers":[{"title":"99mm-3 8\/9in \/ GHOST AYU","offer_id":61609106899314,"sku":"BB99SSGA","price":20.99,"currency_code":"USD","in_stock":false},{"title":"99mm-3 8\/9in \/ ST PURPLE","offer_id":61609106932082,"sku":"BB99SSSTP","price":20.99,"currency_code":"USD","in_stock":false},{"title":"99mm-3 8\/9in \/ GIZZARD SHAD","offer_id":61609106964850,"sku":"BB99SSGZS","price":20.99,"currency_code":"USD","in_stock":false},{"title":"99mm-3 8\/9in \/ GHOST SMELT","offer_id":61609106997618,"sku":"BB99SSGS","price":20.99,"currency_code":"USD","in_stock":false},{"title":"99mm-3 8\/9in \/ ST CHIAYU","offer_id":61609107030386,"sku":"BB99SSSTC","price":20.99,"currency_code":"USD","in_stock":false},{"title":"99mm-3 8\/9in \/ CHARTERUESE WHITE","offer_id":61609107063154,"sku":"BB99SSCW","price":20.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0913\/0383\/8066\/files\/i8h8fwldxeyym4bcqk4f.png?v=1771515152"},{"product_id":"shimano-bt-bait-99f-ovs-snaf","title":"SHIMANO BT BAIT 99F","description":"Developed in Japan for refined finesse applications, the Shimano BT Bait 99F is a floating, triple-section swimbait designed to imitate small baitfish with exceptional realism and control. Three articulated hard-body segments paired with a durable elastomer tail create fluid, natural swimming action across a wide range of retrieve speeds, while Shimano’s SCALE BOOST finish enhances lifelike flash and detail. The floating construction keeps the lure high in the water column, enabling shallow retrieves, wake presentations, and controlled pauses around cover. Ideal for anglers matching small forage with spinning or bait finesse systems, the BT Bait 99F delivers subtle, highly natural attraction in pressured conditions.","brand":"Shimano","offers":[{"title":"99mm-3 8\/9in \/ ST PURPLE","offer_id":61609111257458,"sku":"BB99FSTP","price":19.99,"currency_code":"USD","in_stock":false},{"title":"99mm-3 8\/9in \/ GHOST SMELT","offer_id":61609111290226,"sku":"BB99FGS","price":19.99,"currency_code":"USD","in_stock":false},{"title":"99mm-3 8\/9in \/ GIZZARD SHAD","offer_id":61609111322994,"sku":"BB99FGZS","price":19.99,"currency_code":"USD","in_stock":false},{"title":"99mm-3 8\/9in \/ CHARTERUESE WHITE","offer_id":61609111355762,"sku":"BB99FCW","price":19.99,"currency_code":"USD","in_stock":false},{"title":"99mm-3 8\/9in \/ ST CHIAYU","offer_id":61609111388530,"sku":"BB99FSTC","price":19.99,"currency_code":"USD","in_stock":false},{"title":"99mm-3 8\/9in \/ GHOST AYU","offer_id":61609111421298,"sku":"BB99FGA","price":19.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0913\/0383\/8066\/files\/zqgeqmmzcyvmowstlh7i.png?v=1771515154"},{"product_id":"armajoint-190sf-fb","title":"ARMAJOINT 190SF FLASH BOOST","description":"As the angler casts the lure, ARMABOOST technology facilitates the lure to disconnect from an internal magnet and forces the body to fold into its compact shape. Once the lure hits the water, its body re-engages with the magnet to create a smooth, natural swimming action. The ARMAJOINT 190SF is a versatile lure that can be retrieved fast or slow, enabling anglers to vary their retrieve depending on the situation. The ARMAJOINT 190SF will normally swim in an S-pattern, but the bait will not flare out when stopped due to the fold in its body. Anglers can slow the retrieve and pause the lure to capitalize on its natural slow-rising action. ARMAJOINT also features Shimano's proprietary FLASH BOOST technology that constantly emits a fish-attracting flash during the retrieve—even on the pause—by suspending reflective foil on micro springs to mimic the flashing behavior of an injured baitfish. Designed with purpose by leveraging innovation and technology, the ARMAJOINT 190SF improves angler performance while drawing strikes from tournament-winning bass.","brand":"Shimano","offers":[{"title":"190mm-7 1\/2in \/ NATURAL SHINER","offer_id":61609116008818,"sku":"AJ190SFNS","price":28.47,"currency_code":"USD","in_stock":false},{"title":"190mm-7 1\/2in \/ S GIZZARD","offer_id":61609116041586,"sku":"AJ190SFSG","price":28.47,"currency_code":"USD","in_stock":false},{"title":"190mm-7 1\/2in \/ N HASU","offer_id":61609116074354,"sku":"AJ190SFSTH","price":28.47,"currency_code":"USD","in_stock":false},{"title":"190mm-7 1\/2in \/ ST BW SHAD","offer_id":61609116107122,"sku":"AJ190SFSTBS","price":28.47,"currency_code":"USD","in_stock":false},{"title":"190mm-7 1\/2in \/ IVORY","offer_id":61609116139890,"sku":"AJ190SFSTIV","price":28.47,"currency_code":"USD","in_stock":false},{"title":"190mm-7 1\/2in \/ CHROME","offer_id":61609116172658,"sku":"AJ190SFC","price":28.47,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0913\/0383\/8066\/files\/ksd7kcv3exym6ttezcq2.png?v=1771515153"},{"product_id":"armajoint-190ss-fb","title":"ARMAJOINT 190SS FLASH BOOST","description":"Shimano designed the ARMAJOINT 190SS FB to solve the challenges of casting a big jointed swimbait in search of trophy fish. Lure engineers leverage Shimano's proprietary ARMABOOST technology to significantly increase casting distance and accuracy by reducing unnecessary air resistance and the chances of the lure spinning during flight. As the angler casts the lure, ARMABOOST technology facilitates the lure to disconnect from an internal magnet and forces the body to fold into its compact shape. Once the lure hits the water, the lure's body reengages with the magnet to create a smooth and natural swimming action. The ARMAJOINT 190SS is a versatile lure that can be retrieved fast or slow, enabling anglers to vary their retrieve depending on the situation. The ARMAJOINT will normally swim in an S-pattern, but the bait will not flare out when stopped due to the fold in its body. Anglers can slow down the retrieve and pause the ARMAJOINT 190SS to capitalize on the lure's natural slow-sinking action. ARMAJOINT also features Shimano's proprietary FLASH BOOST technology that constantly emits a fish-attracting flash during the retrieve — even on the pause — by suspending reflective foil on micro springs to mimic the flashing behavior of an injured baitfish. Designed with purpose by leveraging innovation and technology, the ARMAJOINT 190SS improves angler performance while drawing strikes from tournament-winning bass.","brand":"Shimano","offers":[{"title":"190mm-7 1\/2in \/ N HASU","offer_id":61609119940978,"sku":"AJ190SSSTH","price":47.99,"currency_code":"USD","in_stock":false},{"title":"190mm-7 1\/2in \/ IVORY","offer_id":61609119973746,"sku":"AJ190SSSTIV","price":47.99,"currency_code":"USD","in_stock":false},{"title":"190mm-7 1\/2in \/ NATURAL SHINER","offer_id":61609120006514,"sku":"AJ190SSNS","price":47.99,"currency_code":"USD","in_stock":false},{"title":"190mm-7 1\/2in \/ S GIZZARD","offer_id":61609120039282,"sku":"AJ190SSSG","price":47.99,"currency_code":"USD","in_stock":false},{"title":"190mm-7 1\/2in \/ ST BW SHAD","offer_id":61609120072050,"sku":"AJ190SSSTBS","price":47.99,"currency_code":"USD","in_stock":false},{"title":"190mm-7 1\/2in \/ CHROME","offer_id":61609120104818,"sku":"AJ190SSC","price":47.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0913\/0383\/8066\/files\/apq56tirnhwzjxzumrup.png?v=1771515156"},{"product_id":"gravitator-220ss","title":"GRAVITATOR 220SS","description":"Shimano's Gravitator 220SS ratchets glide bait technology to the next level, featuring innovative design enhancements that provide unique on-water utility and unparalleled performance. Equipped with ARMABOOST technology, its shape reduces air resistance in flight for smoother, longer casts. The unique Action Modifying Insert can be removed or inserted into the joint area of the body, allowing anglers to adjust the action based on angling conditions or fish behavior. With the insert removed, the lure exhibits a choppier, tighter action—when inserted, it limits the range of motion and creates a broader gliding presentation. The Gravitator 220SS also offers options for heightened attraction, with six available models; three featuring FLASH BOOST, which enhances light reflection for greater visibility, and three showcasing realistic baitfish hologram scale patterns through SCALE BOOST, designed to mimic the look of natural prey.","brand":"Shimano","offers":[{"title":"220mm-8 2\/3in \/ OB BONE","offer_id":61609120137586,"sku":"GRAV220SSOBB","price":49.99,"currency_code":"USD","in_stock":false},{"title":"220mm-8 2\/3in \/ SEXY SHAD","offer_id":61609120170354,"sku":"GRAV220SSFBSS","price":49.99,"currency_code":"USD","in_stock":false},{"title":"220mm-8 2\/3in \/ N GOLDEN SHINER","offer_id":61609120203122,"sku":"GRAV220SSGLS","price":49.99,"currency_code":"USD","in_stock":false},{"title":"220mm-8 2\/3in \/ GHOST SHAD","offer_id":61609120235890,"sku":"GRAV220SSGHS","price":49.99,"currency_code":"USD","in_stock":false},{"title":"220mm-8 2\/3in \/ G SHAD","offer_id":61609120268658,"sku":"GRAV220SSFBGS","price":49.99,"currency_code":"USD","in_stock":false},{"title":"220mm-8 2\/3in \/ ROYAL GIZZARD","offer_id":61609120301426,"sku":"GRAV220SSFBRG","price":49.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0913\/0383\/8066\/files\/awi0ctemapyk5olt6rvi.jpg?v=1771515154"}],"url":"https:\/\/fishshop.shimano.com\/en-au\/collections\/shimano-swimbaits.oembed","provider":"Shimano North America Fishing","version":"1.0","type":"link"}